Google Algorithm Changes: Prepare for the Mobile Apocalypse!

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Google Algorithm Changes: Prepare for the Mobile Apocalypse!

If you’re one of the many, many, many website owners who has yet to properly address your website’s mobile experience, this should be a huge wakeup call.

Well, a very large percentage of Google users are using their smartphones or other mobile devices.Google reports that 94% of mobile users in the USA use their phones to search for information, and 77% of mobile searches occur from the user’s home or workplace. This means that people are showing a strong preference towards using their mobile devices to look things up, rather than using their laptop or desktop computers – even when the computer is right there in the room with them!

Because of this, Google is going to start penalizing sites that are not mobile-friendly by April 21, 2015. This means that if someone is searching for something on their phone, sites that are optimized for the mobile user will rank higher than sites that are not.

What does that mean for you?

If your website is not mobile-friendly, and you don’t change that before the April 21 deadline, your site will start ranking lower when mobile users are searching Google. So even if you’ve always been on the first page when people search for your type of business, you won’t be for long if you don’t update your site.

Bottom line? If your website isn’t mobile-friendly, you’ll be left in the dust.

With the immense popularity of smartphones and mobile browsing, there’s no reason not to begin rebuilding and future-proofing your website now.  displays beautifully on any device and will help you to reach a greater audience. A clean and simple design will increase your site speed and improve how fast your pages load, which can impact your search ranking.

On the flip side, if your site is mobile-friendly, it means you could actually see a boost in traffic. To guarantee your site will be awarded a “mobile-friendly” badge, ensure it meets these four criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Resizes content to various screen sizes so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the  correct one can be easily tapped with a finger

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