GOOGLE ALGORITHM UPDATE: MOBILE-FRIENDLY REQUIRED BY 4/21/2015. Is YOUR website ready?
Google recently announced that their next algorithm update will take into consideration the mobile-friendliness of a site within search engine rankings. This means if you have a site that is not “friendly” to mobile devices, then you will likely be penalized and appear lower within search results. The new “mobile-friendly” requirement and ranking signal update to the Google algorithm is scheduled for April 21, 2015, so time is running out to get your website optimized.
Although the update may seem harsh for sites that have not taken the time to optimize for mobile viewing, we commend Google for giving forewarning prior to releasing this update. Typically, Google implements new updates and website rankings are at the search engine’s mercy.
How Important is Mobile Optimization?
This time, Google is placing strong emphasis on mobile-friendly websites because they recognize that the majority of search traffic is now via mobile devices. According to an article from ClickZ from January 7, 2015, “Traffic to the two major U.S. search engines (Google & Bing) shows that a substantial proportion of their traffic comes from mobile devices. For Google, mobile comprised almost half of all traffic from June to November 2014, with 52 percent coming from desktops and 48 percent from mobile. For Bing, the portion of mobile Web visits is smaller, accounting for roughly 33 percent of visits against 67 percent from desktop.”
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