Update of mobile search on Google on April 21, 2015

Update of mobile search on Google on April 21, 2015
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In a well-received session for optimizing mobile sites announced Zineb Ait Bahajji, webmaster trend to Google Analytics, an update of mobile search on Google for April 21, 2015. This update will have a greater effect than the algorithm updates Panda and Penguin. It will, however, only affect the results, the users get on mobile devices. In the joint session with SEO consultant Aleyda Solis and Cindy Krum, CEO of Mobile Moxie, it became clear that sites which have neither a mobile version are made even more responsive, from the end of April hardly will appear in the search index on smartphones or tablets. “The SMX was again a class of its own – it is the only German search marketing conference at which many international actors are represented,” summed Malte Landwehr, consultant on digital strategy, who attended the third time the SMX. “This year, location, catering, networking opportunities were perfectly organized and the presentations provided countless impulses that I can use for my work. Especially the lectures on the App Store optimization were very informative. “Other main themes of 2015 were SMX Social and Local Search, Link Earning and content marketing. In a boot camp, beginners in the industry in a very short time for the current challenges could make them fit. In addition, companies such as Sixt said, Zalando and windeln.de about their strategies for success. A gala evening of the first day of the conference provided the framework for the presentation of the German search marketing price Semy and intensive networking of around 300 people. Overall, the SMX Munich made it clear that, given the large number of signals and ranking factors and used by all search engines Machine Learning now makes no sense to put in search engine optimization on the impact of individual, isolated ranking factors. The focus is always on the relevance and the benefit to the user should be. A fundamental problem of many pages, according to Professor Mario Fischer, professor of computer science at the University of Applied Sciences Würzburg Economic and editor of the journal Website Boosting, is their interchangeability. “Trite marketing phrases not impress the Googlebot.”


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