“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons of each before making a decision.
Statistics gathered by a variety of companies show that mobile sites have much better conversion rates. This goes back to the fact these sites are designed only for mobile platforms. They tend to load faster and are easier to navigate. In short, they offer a better mobile user experience than responsive designs.
July 3, 2018