Using a “Free” website builder with NO MONEY down.
I use “free” in quotes because I want to emphasize that everything has a cost even if it’s free (I am sorry to wake you up). A lot of people ask me about website builders and wonder if I’m not concerned about all of these “free” websites available now and that it might cut into my business.
The truth is “free” sites such have nothing to do with my business. I just love them as the client wants features that are not in this wonderful “free” plan! These “free” ones crack me up! Yes NO MONEY down, but you pay monthly fees! Question to ask yourself..”do I own it?” It is like leasing a car! You pay and YOU DO NOT!!!!
The comparison I like to give is of hiring a wedding photographer. There are quality SLR cameras out there that can take pretty nice looking pictures. So why would anyone bother to hire a wedding photographer? Better still, why would someone pay $5-10k for a wedding photographer if you can get decent looking pictures for “free” having your friend take pictures on a nice SLR camera?
The answer is simple. Because it’s your wedding! One of the most important days of your life and you’re going to want to always look back at those pictures and remember that special moment.
Well the same thing applies to your website. If you have a small or medium sized business the opportunity cost of having an industry leading website vs. a just good enough website could be a difference that amounts to hundreds of thousands of dollars in sales.
July 3, 2018